Blue ocean strategy makes companies to come out of ocean of bloody competition by creating market space which is uncontested and that makes the completion irrelevant. See for yourself the impact that the concept has had around the world and check back here for further videos that we will be adding in the future. Blue ocean strategy can be applied across sectors or businesses. Download it once and read it on your kindle device, pc, phones or tablets. How to create uncontested market space and make the competition irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The strategy can transform a current product or idea or create something total new. The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. In their bestselling book, blue ocean strategy, authors w. Pdf book blue ocean strategy, expanded edition pdf by w chan kim. Achieved via the delivery of features that have a highest marginal benefit to customer needs.
After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. Blue ocean strategy ppt slides linkedin slideshare. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. In blue oceans, demand is created rather than fought over. Blue oceans denote all the industries not in existence todaythe unknown market space, untainted by com petition. This is the holy grail that marketers have been seeking since we began thinking about product differentiation, market segmentation, positioning, and all the. Reviewing the blue ocean strategy universiteit twente. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. Red ocean in blue oceans, demand is created rather than fought over. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference. Fourthly, strategic creativity can be unlocked systematically. Blue ocean strategy is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players.
The pdf download includes blue ocean strategy and examples. This blog article is a overview of some of the key points of the book by w. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Blue ocean strategy powerpoint template sketchbubble. Some strategic planning models are based on theories that dont quite pan out during gotomarket executions. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. How to create uncontested market space and make the. This book brings the best of those articles together all in one place. How to create uncontested market space and make the competition irrelevant, w. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that. Click the link above to read the key concepts and everything you want to know about the blue ocean strategy. The expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces.
Blue ocean strategy is a new way of thinking a movement away from a competitive mindset. Pdf blue ocean strategy how to create uncontested market. Furthermore the blue ocean strategy was awarded with the best business book of 2005. Blue ocean strategy principles strategische planning, bedrijfsplanning.
How to create uncontested market space and the make competition irrelevant 2005. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. To join the free indie business book club, click here. How to create uncontested market space and make the competition irrelevant is an amazing book that shares some advanced techniques, how to approach the market and reinvent it through innovative thinking. Blue oceans denote all the industries not in existence today the unknown market space, untainted by competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Blue ocean strategy blue ocean strategy is a strategic move that organizations or individuals use to create new product or ideas. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. When a companys strategy is formed reactively as it tries to keep up with the competition, it loses its uniqueness. Blue ocean strategy chapter 14 the four action framework chapter two.
Find your space in the blue oceanand build your blue ocean strategy. You can think of blue ocean strategy as finding space that has yet to be. Since, dividing up existing demand and benchmarking the competitors, blue ocean strategy is. Blue ocean strategy how to create uncontested market space and make the. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. The field of strategy has long assumed that industry structure is given. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. The structure can be created or recreated by the steps taken by players in the market. The on the blue ocean strategy essay 1969 words 8 pages.
They represent businesses that may not be around today, or werent around until they came on to the scene. They are the authors of the book blue ocean strategy. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. For that there is nothing better than something called the blue ocean strategy. Essay on blue ocean strategy a marketing book 1053. Blue ocean is a term used for uncontested market space compared to the red ocean that stands for the market space badly contested by battling competitors according to w. Pdf blue ocean strategy download full pdf book download. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the blue.
How to create uncontested market space and make the competition irrelevant pdf read online. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. In this article you will learn how to make your competition irrelevant and have sales and profit. Essay about blue ocean strategy 825 words bartleby. Blue ocean strategy including examples and pdf download.
The blue ocean video library provides an overview of blue ocean strategy, its applications and its global influence. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Renee mauborgne, coauthor of blue ocean strategy and the new book blue ocean shift, on why disrupting an industry doesnt need to be an entrepreneurs goal. The premise of the book is that companies can succeed by creating. Before, traders and analysts had to download data and use a pencil and. Download blue ocean strategy pdf including examples. However, the price competition only results in a red. This article explains the blue ocean strategy, developed by w. The seminal book blue ocean strategy has sold over 3. In red oceans, there is a competitiveadvantage worldview, companies are often driven to outperform rivals and capture greater shares of existing or shrinking market space. This international bestselling book sold more than a million copies in its first year of publication, and has. Value innovation strategy competes in an uncontested market space. There is ample opportunity for growth that is both profitable and rapid. Chan kim and renee mauborgne in their book blue ocean strategy.
Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy. Heres a look at the basic premise of blue ocean strategy, and how you can apply it to your small business strategy. The cornerstone of blue ocean strategy value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proportion to buyers cost savings are made by eliminating and reducing the factors an industry competes on. Innovation, new market space and creating demand are central characteristics. Compared with red ocean strategy, blue ocean strategy represents a significant. How tocreate uncontested market space and make the competitionirrelevant.
Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. In contrast, blue ocean strategy originated from a study that took place over 10 years and analyzed company successes and failures in more than 30 industries. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. How to create uncontested market space and make the competition irrelevant pdf by w. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Chan kim and renee mauborgne in the indie business book club.
How to create uncontested market space and make competition. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. Set sail towards your blue ocean jk beteiligung gmbh. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. Rather than competing within the confines of the existing industry or. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Chan kim and renee maugborgne, was published in 2005 based on studies of 150 strategic business moves that took. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest. Howto create uncontested market space and make the competitionirrelevant this is a great books that i think are not only fun toread but also very educational. The book succeeds in showing how businesses, can outdo their competitors.
Blue ocean strategy is a book published in 2005 and written by w. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Challenging an industrys conventional wisdom about which buyer group to target can lead to the discovery of new blue ocean. Based on a study of 150 strategic moves spanning more than 100 years. Download it now for your pc, mac, laptop, tablet, kindle, ebook reader or smartphone. Blue ocean strategy for small businesses fundbox blog. Blue ocean strategy is about creativity and finding new markets that allow a company not to get involved inand bogged down byhyper competition, said w. The bluest ocean strategy for emerging ict business. Blue ocean strategy is innovative, and it creates a. Red oceans, blue oceans, and your blog there are two types of oceans in this world, according to authors w. An introduction to blue ocean strategy mba knowledge base.
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